REDARC has recently become a member of the Speciality Equipment and Market Association (SEMA). This trade association forms one of the most diverse groups of manufacturers, distributors, retailers, auto restorers, car clubs and more in the North American automotive aftermarket.
SEMA represents over 6,600 member companies in the specialty automotive aftermarket industry and offers a variety of business tools and resources to help businesses succeed and prosper. With this membership, REDARC has exclusive access to SEMA market research, which provides insights into product demand, retail trends, vehicle applications and consumer profiles for our products.
Export Manager, Craig Herriot said, “Participation in SEMA opens doors and allows us to gain a better understanding of this US$36.2 billion a year industry.
“Understanding what, where and why consumers will purchase our products will enable us to tailor a successful entry to market for North America - a market that we estimate to be over 15 times the size of our Australian market!”
REDARC is planning to exhibit at this year’s SEMA Show (1st to 4th November). The SEMA Show is the premier automotive specialty products trade event in the world. The show attracts more than 100,000 industry leaders from more than 100 countries in the automotive, truck and SUV, power sports, and RV markets.
The 2015 SEMA Show drew more than 60,000 domestic and international buyers and featured nearly 2,500 new products. REDARC will be contributing to this list of new products in 2016!