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Getting to Know Rick O'brien

Getting to Know Rick O'brien

Rick from the Offroad Adventure Show is certainly no stranger to the outdoor and off-road community. With almost a decade’s worth of experience in the offroad aftermarket industry, Rick has an intimate knowledge of what consumers want, and how they go about getting it. But that’s not all that Rick is well known for! Over the last twenty years, Rick has also worked within the motorcycle industry and as a restaurateur, but it has been his work within the publishing industry that Rick has earned the respect of his peers in the outdoors and off-road community.

We sat down with Rick to talk about what it is about the outdoor lifestyle that is so appealing and he imparts his knowledge for those wanting to get stuck in for themselves.


You have had a wealth of experience in the outdoor lifestyle, how did you get started in it?

I’ve been into the outdoors and have had a love of being in the bush for as long as I can remember. It probably all began with a passion for fishing and exploring new places to wet a line.


What do you love about the great outdoors, what keeps you going back?


More than anything, it is the beauty and feeling of peace and tranquillity that you can only get when you are surrounded by trees and cicadas. It’s my happy place.



You’re quite involved with other like-minded industry platforms like 4WD Action and Wha'ts Up Down Under. Some might consider them to be competitors but it almost feels more like a community. Why do you think that is the case?

I’ve been very fortunate over the last twenty years to have worked with many of the industry’s personalities, and I am proud to call them my mates. It is certainly a community where the majority of us are encouraging and supportive of one another.


What sets the Offroad Adventure Show apart from the rest?


I like to think that it’s because the content is inspirational, not aspirational. You can watch what we do and have a crack at it yourself the next weekend. It’s not content that is out of reach of the average Aussie.



What is your favourite destination?

This is such a difficult question to answer – there are so many great places. The Simpson Desert is very special, so I’d have to put it at the top of my list.


What’s the best aspect of your job and what is the hardest?

The best aspect of the job is meeting people who tell me that I have in some way inspired them to get out there – it’s what I do this for. The hardest part is being away from the family for extended periods of time.



If someone wants to get started in this lifestyle, what are the top three things they should consider?


  1. It’s addictive!
  2. Invest in quality equipment. You don’t need to buy it all at once, so save your pennies and buy smart. The poor man always pays twice!
  3. Think about joining a 4WD club. It’s a great way to meet like-minded folks who are always willing to share hard-won knowledge, and it’s handy to have someone to help you out if you get stuck.


What is your dream rig?


A Holden HX Premier station wagon on a Nissan GU Patrol chassis and running gear. 4.2L turbo diesel, lockers, wicked electrical system and a big fridge. Winning!


What’s your favourite tune to play on the drive?

I’ll typically have an Aussie country music playlist going in my rig while travelling, or a good audiobook.



We’ve only just started working together but what is the value you see working with REDARC?

The peace of mind and reassurance that the gear is going to work, 100% of the time. It’s no fun being a long way from home when things go wrong, so having that quality gear means that while we are away, it is one less thing to worry about. If only everything else was as reliable!


Keep up to date with Rick and the gang from The Offroad Adventure Show on their official website or via Facebook and Instagram.


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